Client Mentions

g2 Mentions on Leading Brand Websites

A&F Co. partners with g2 revolution, a specialty recycler, to transition to hazardous waste, recycling, and beneficial reuse programs for returned or damaged personal care in stores.

Abercrombie & FitchCompany websiteView source

Vuse has partnered with g2 revolution® to responsibly recycle your Vuse pods, tanks, and cartridges.

VuseRecycling pageView source

We have partnered with g2 revolution®, an innovative recycling company to make this program available to our customers.

Peet’s CoffeeRecycling program pageView source

We’ve partnered with g2 revolution, a specialty recycling solutions program that helps figure out ways to responsibly dispose of hard-to-recycle excess products and components.

Milk MakeupSustainability pageView source

g2 Mentions in Leading Brand Sustainability Reports

Each quote below is taken from a published report and links to its source.

Dollar Tree

Chemical and Electronics Recycling Program (CERP)

Our Chemical and Electronics Recycling Program (CERP), launched in 2022 in partnership with g2 Revolution, remains an important part of our approach to handling these materials safely and efficiently. … Materials collected through the program are managed by g2 facilities, where they are repurposed, donated, or processed for recovery, supporting landfill diversion and creating value for community partners.

Read the 2026 report Also named in: 2025 report · 2024 report · 2025 CDP response

Estée Lauder Companies

Unsold products and testers repurposed as ingredients

For the past decade, we have collaborated with g2 Revolution, an organization that takes difficult-to-handle items and finds new and innovative ways to reuse them … Our freestanding stores in the United States and Canada transfer a portion of their unsold products and testers to g2 Revolution, where they are repurposed as ingredients to make other products.

Read the fiscal 2026 report Also named in: FY2025 · FY2024 · FY2023

Sephora

Returned, damaged and expired cosmetics · Beauty (Re)Purposed

The operations behind the programs are supported by local specialized service providers, such as … g2 revolution in the United States …

Read the 2025 report Also named in: 2023 Global Impact & Progress Report

Bath & Body Works

Hazardous waste and recycling · Mixed-material pump dispensers

We’re proud to partner with g2 revolution (g2), one of our recycling partners that provides sustainable waste management practices for retailers and manufacturers and stands at the forefront of innovative recycling solutions for hard-to-recycle materials.

Read the 2023 ESG report

illycaffè

U.S. Iperespresso capsule take-back

In the United States, the collaboration with G2 Revolution® continued, allowing Iperespresso capsules to be collected by post from home or at selected points of sale, making proper disposal more accessible.

Read the 2025 annual report Also named in: 2024 · 2023

Reynolds American

Vuse take-back program for vapor products

… our Vuse take back program in the U.S. accepts Vuse Vapor pods, Vuse Vapor tanks, and Vuse Vapor cartridges. These efforts are part of our partnership with g2Revolution (a specialty recycling solutions organization), which provides a means to responsibly dispose of vapor devices in compliance with all local laws and regulations at no cost to the consumer.

Read the 2023 sustainability summary

Rubicon

Mail-back recycling programs · Trick or Trash

We partner with g2 revolution to plan and implement mail-back programs across businesses. … Since beginning our partnership in 2019, Rubicon and g2 have recycled 158,904 pounds of materials.

Read the 2023 report

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