The company continues to meet rigorous qualifications to achieve sustainability goals

LAKE ZURICH, IL – g2 revolution® is pleased to announce its achievement of two GreenCircle Zero Waste to Landfill recertifications. g2 has been changing the way the world recycles for 15 years by developing customized recycling solutions for businesses of all sizes. The company has facilities in Lake Zurich and Vernon Hills, Illinois, and Findlay, Ohio.

GreenCircle’s Zero Waste to Landfill Certification validates that g2’s facilities diverted 100% waste from landfills in 2022. GreenCircle ( is an internationally recognized third-party certification entity whose evaluation process provides independent verification that sustainability claims related to an organization’s products and operations are honest, valid, and verified. GreenCircle Certified sets the standard for accuracy and accountability regarding sustainable practices in the marketplace.

“At g2 revolution, we’re proud of the innovation and personalized solutions that we bring to the industry and our consumers. GreenCircle’s Zero Waste to Landfill Certification is a very important symbol of our commitment to our clients, environmental management, and preservation,” said Scott DeMuth, President of g2 revolution.

To achieve recertification, g2 revolution went through a rigorous audit including a chain of custody assessment of electronics and recycling partners, processes, and manufacturing locations. g2 revolution will continue to pursue additional certifications in the future ensuring our service provides customers with credible sustainability options.

One of the unique programs g2 revolution provides is the Consumer Chemical Product (CCP) Mailback program. g2 revolution makes it easy for retailers and manufacturers to improve their ESG reporting through sustainable zero-landfill solutions for returned, recalled, damaged, or expired usable consumer chemical products. Based on state and federal regulations, g2 has several reuse options that range from donation, making industrial floor wash, and as a last resort, waste-to-energy.

About g2 revolution®
g2 revolution (g2) is a specialty recycling solutions company that creates innovative and environmentally friendly solutions for waste generated in the retail environment. g2 utilizes cost-effective recycling programs covering a variety of products and materials sold in public venues, as well as brick-and-mortar stores. g2 provides environmentally friendly and scalable solutions for everything from general waste to hazardous chemicals. Additional information is available at or (888) 411-6994

Build Trust with Sustainable Solutions

Within the last five years, company transparency has become essential to consumerism. Not only are buyers purchasing a product, but they are also considering the values and credibility of the company. Sharing everything from how much money leaders make to how diverse your staff is and where you source your materials from creates more potential for brand affinity in the marketplace.

Gen Z and Millennial consumers in particular are much more likely to buy from companies that are sustainably conscious and are in turn influencing older generations to do the same. A survey conducted by leading analyst firm First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that in 2019, 54% of Gen Z and 50% of Millennials would pay 10% more for a sustainable product or service, compared to 34% of GenX and 23% of Baby Boomers. Those numbers increased significantly across the board in 2021 showing 81% of GenZ, 86% of millennials, 88% of GenX and 76% of Baby Boomers willing to spend more for sustainable products.

There is now an expectation for brands to become more sustainable. Achieving your company’s ESG goals is not only an internal matter but something that ripples through your entire organization’s public image. With the accessibility of information found online through social media, review sites, and discussion forums, environmental and social transparency needs to be accurate and straightforward. Efficiency and cost-savings are important to the bottom line, but can be the downfall of companies that do not prioritize their Social and Environmental goals – and consumers do pay attention.

g2 revolution®has been an extension of companies’ zero-waste plans for more than a decade, helping countless companies and manufacturers find alternative solutions for their waste. Finding solutions for recalled, expired, or damaged products can encourage stakeholders to consider your company over others, and shows the progressiveness and accountability end-users look for in their business.


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